SPORTALM

Whether on the slopes in a ski outfit or at the Oktoberfest in a dirndl, with Sportalm I am always dressed appropriately. The family business, founded in Kitzbühel in 1953, is already represented in 21 countries with numerous shops. This makes me even more proud to act as a brand ambassador for Sportalm since 2019. As a fashion lover, it is a great pleasure for me to occasionally present also a new Sportalm collection on the catwalk or to experience the Fashion Week in Berlin at first hand.